American Muffin was established in 1998 & has revolved around a traditional route sales model. Many bakeries deliver their products on a daily/weekly basis to customers such as restaurants, hospitals, schools, hotels and wholesalers who provide baked goods to their customer segments. Over the past several years, American Muffin Co. Ltd. Has been developing its wholesale business well beyond traditional route sales.
American Muffin Co. Ltd supplies to many supermarkets, such as ASDA, SAINSBURY’S, TESCO and WAITROSE store locations throughout the United Kingdom. We also supply some very small retail chains, and distributors both regionally and nationally.
American Muffin Co. Ltd has a unique position within the baked goods industry. While the industry is comprised of thousands of bakeries, regional and national buyers have generally had to buy their goods from large scale producers. Many customers recognize the value of having signature products that are unique to their offering. However, large scale producers have a difficult time creating custom products because they require a significant level of volume to offset production of other products.
In essence, many of the large national/regional bakers are commodity providers, producing the same product to be used by multiple customers. Consequently, American Muffin Co. Ltd. is providing the marketplace with a custom product that can be produced in runs smaller than those required by the typical national/regional producer.